A good launch is planned weeks in advance. This is the timeline we use with our authors.
Eight weeks out
Lock the final files, set up pre-orders and finalize your retailer listing.
Six weeks out
Send advance reader copies to reviewers and readers who have agreed to post honest reviews.
Four weeks out
Pitch podcasts, blogs and local media. Prepare your launch-day email and social posts.
Launch week
Email your list, start ads and thank every early reader. Then watch the data and adjust.
Plan your launch with us
Try our free launch planner or talk to our team.
Paladin Press Editorial Team
Writers, editors and publishing specialists sharing what we learn from every book we publish.
