Pick your release date and get a week-by-week launch checklist, from final edits to launch week.
The first weeks after release shape how retailers rank your book. Reviews, pre-orders and steady sales all help, and each takes time to set up. Starting eight to twelve weeks out gives every step room to work.
If time is short, focus on three things: a strong retail listing, a handful of early reviews and a launch-day email to everyone who already knows your work. Everything else builds on those.