What does book marketing include?
Book marketing is everything that helps readers discover, trust and buy your book. That includes your retailer listings, author platform, reviews, media coverage, advertising and the launch plan that ties them together.
Effective marketing starts before release. The strongest launches build an audience and early reviews weeks ahead of publication day.
Channels we use
We choose channels based on your genre, audience and budget, and focus spend where your readers already are.
- Amazon listing, keyword and category optimization
- Amazon and social media advertising
- PR and media outreach to podcasts, press and blogs
- Author website and email list setup
- Advance reader and review programs
- Book trailers and launch creative
Planning a book launch
Your launch plan sets out what happens in the eight weeks before and after release: advance reader copies, review outreach, media pitches, ad campaigns and launch-week promotions. Each activity has an owner and a date, and you see the full plan before anything goes live.
Measuring results
We report on what matters: rankings, reviews, ad performance, website traffic and sales trends. Monthly reports show what is working and where we are adjusting the plan.
How to market a book that is already good
Marketing cannot fix a weak book, but it can make sure a strong one finds readers. These are the parts that matter most.
Fix the listing first
Before spending on ads, make sure your Amazon page converts. That means a cover that fits the genre, a description that opens with a hook, the right categories, relevant keywords and a handful of early reviews. Ads sent to a weak listing waste money.
Plan the launch eight weeks out
A launch plan covers advance reader copies, review outreach, media pitches, newsletter swaps and launch-week promotions. Starting eight to twelve weeks before release gives each step time to work.
Pick channels your readers use
Thriller readers, business readers and parents of young children all discover books in different places. We choose channels based on your genre and budget, from Amazon ads to podcast interviews to local bookstore events.
Measure and adjust
Every campaign gets monthly reporting on rankings, reviews, ad performance and sales trends. When something is not working, we change it rather than repeat it.
